At Social Media Tulsa, we don’t just manage accounts—we build communities, spark conversations, and turn events into unforgettable digital experiences. Our work with Zeeco Oktoberfest 2024 is a testament to what strategic social media management can achieve. Here’s how we made Tulsa’s favorite festival a viral sensation—and how we can do the same for your event.

Audience Growth: Building a Digital Community

Growing a loyal audience is the foundation of any successful event. For Zeeco Oktoberfest, we delivered:

• Facebook: 982 new page likes through targeted ads and community-driven content.
• Instagram: 1.3K new followers by leveraging trending Reels and Tulsa-centric storytelling.
• TikTok: 1.1K new followers with playful, authentic videos showcasing Oktoberfest’s unique vibe.

Your Takeaway: Whether you’re launching a festival, conference, or local fair, we specialize in audience growth strategies tailored to your goals.

Engagement That Feels Like a Celebration

Engagement isn’t just metrics—it’s about creating moments that resonate. Here’s how we kept Tulsa talking:

• Facebook: 1.2M reach and 3M impressions through geo-targeted posts and interactive polls.
• Instagram: 531K impressions and 128 average likes per Reel by blending foodie close-ups, behind-the-scenes access, and crowd reactions.
• TikTok: 233 hours of watch time (over 9.7 days!) with quirky, fast-paced clips that tapped into trending sounds.

Your Takeaway: We design content that connects emotionally, turning passive scrollers into active participants.

Influencer Collaborations: Amplifying Reach Authentically

Influencers are the modern-day storytellers. For Oktoberfest, we:

• Partnered with The Mayo Hotel for a giveaway reel that reached 21.4K accounts and earned 400+ new followers.
• Collaborated.  Dorfrocker (20K Instagram followers) posted a “Thank You Tulsa” Reel. Our team reached out and asked to collaborate so that the reel could reach both of our audiences. The reel garnered 32K views.
• Showcased VIP experiences through local influencers like Brooke Bellendir and Jeanne Spencer, blending authenticity with aspirational content.

Your Takeaway: We curate influencer partnerships that align with your brand and drive measurable results.

Content Strategy: Where Creativity Meets Data

Our secret sauce? A mix of planned precision and real-time agility:

• Reels & Stories: Since most platforms are showing more short form video content, we learned into Reels and TikTok videos as well as even shorter stories.
• User-Generated Content: Encouraged attendees to share using #TulsaOktoberfest, turning fans into ambassadors.
• Foodie Focus: Each year we focus on the food and this year was no different. With maybe a few less photos of potato pancakes, a Social Media Tulsa team favorite.

Your Takeaway: We craft platform-specific strategies that blend creativity with analytics to maximize ROI.

Why Partner With Social Media Tulsa?

• Proven Expertise: 1.2M Facebook reach, 1.3K new Instagram followers, and viral collaborations don’t happen by accident.
• Local Flavor, Global Vision: We know Tulsa’s heartbeat but think beyond borders—perfect for events targeting locals and visitors.
• Turnkey Solutions: From UGC campaigns to influencer wrangling, we handle the details so you can focus on your event.

Ready to Elevate Your Next Event?

Whether you’re planning a festival, concert series, or corporate gathering, Social Media Tulsa transforms events into social media sensations. Let’s create a strategy that makes your audience say, “I need to be there!”

👉 Contact Us info @ smtulsa .com