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#SMTULSAChat Recap: Storytelling on Social Media with @AkramsIdeas
We’re excited to have #SMTULSA Conference speaker, Akram Taghavi-Burris join us to talk about her session topic. Storytelling on social media.
Cheryl Lawson· Thu, Feb 23 2017 17:50:18
Join us Wednesday @ 7PM CST as #smtulsa speaker @akramsideas joins #smtulsachat to talk about Story Telling on Social Media. https://t.co/vxqFhKGgFOSMTULSA
I’m presenting on #storytelling & #socialmedia on Jan25 Join the conversation using the hashtag #SMTulsaChat
It’s going to be #LEGENDARY https://t.co/bSB9JMNNcEAkram Taghavi-Burris
Have a question about #storytelling for #socialmedia ? Join the #SMTulsaChat tonight 7pm CST on Twitter and I’ll sh… https://t.co/RnpCn8IFs2Akram Taghavi-Burris
Not sure how to get started with #storytelling in #socialmedia ? Join the #SMTulsaChat tonight at 7pm CST and I’ll share tips & tricks #biz https://t.co/3l10SuNWSwAkram Taghavi-Burris
It’s almost time for the #SMTulsaChat ! Hope over to Twitter to learn more about #Storytelling and #SocialMedia https://t.co/LPH2t7tBLRAkram Taghavi-Burris
Put some shrimp on the barbie and let get this #smtulsachat party started. 15 minutes ya’ll https://t.co/ApSaptyAtcSMTULSA
@SMTulsa I’m on the road for a couple minutes, but I’ll be back in just a few for #SMTulsaChat!Meagan Ewton
Welcome to #smtulsachat @akramsideas Happy to have you join us tonight. and of course at #smtulsa https://t.co/lg0mrLZw8vSMTULSA
I’m going to try to follow along this time. Rough go first time around. ? #smtulsachatMkwanza
Welcome to #SMTULSAChat everyone. We’ve had every season just this week. How’s the #wx where you are? #okwx https://t.co/Gvl0bouVP4SMTULSA
Hello! #smtulsachatShayla Price
. @scrnwriterhank @debworks @RoxanneRoark @liannalfaro @MELISASource @modik2000 @tillyest It’s #smtulsachat showtime. https://t.co/iknRqaT0kMSMTULSA
Happy to be participating in the #SMTulsaChat tonight https://t.co/mp8sIQnCbCAkram Taghavi-Burris
Let’s get this party started. Q1 coming up. #smtulsachatSMTULSA
Q1. Why Is Storytelling on social media Important? #smtulsachat @akramsideas https://t.co/R77WMiUFvBSMTULSA
#SMTulsaChat I believe @philippullman said “After nourishment, shelter and companionship, stories are the thing we need most in the world.”Akram Taghavi-Burris
Our ability to tell stories predates the written word. Stories are apart of evolution. It is an inherit trait. #SMTulsaChatAkram Taghavi-Burris
Plus according to social media guru @garyvee “No matter what you do, your job is to tell your story.” #SMTulsachatAkram Taghavi-Burris
Q2. What is the Value of Storytelling? #smtulsachat https://t.co/39ivoqnYv3SMTULSA
@MELISASource Hello! #smtulsachatShayla Price
A2. Storytelling provides context , an easy way to understand your brand #SMTulsaChatAkram Taghavi-Burris
@SMTulsa @akramsideas Storytelling has been very beneficial to me in social media. #smtulsachatMakeba G.
@MELISASource @SMTulsa Glad to hear that because storytelling will set brands apart from our competitors #SMTulsaChatAkram Taghavi-Burris
@modik2000 welcome!? #smtulsachatMakeba G.
Storytelling transforms boring facts into colorful personal expressions. #smtulsachatShayla Price
Also good stories are engaging and encourage engagement. #SMTulsaChatAkram Taghavi-Burris
Care to provide an example? #smtulsachat https://t.co/90KlgI8Cs5SMTULSA
Storytelling can make something old, new. Puts a new spin on an old idea. #SMTulsaChatAkram Taghavi-Burris
Hi #SMTulsaChat! Sorry I’m late. Having a hard time seeing all the tweets on mobile; will chime in as I can. https://t.co/GETERzu7bzMeagan Ewton
RT @akramsideas: Storytelling can make something old, new. Puts a new spin on an old idea. #SMTulsaChatCheryl Lawson
Q3. Why is Storytelling in Social Media Effective? #smtulsachat https://t.co/03SPn29xcYSMTULSA
@SMTulsa It opens the door to making connections #smtulsachatMkwanza
We all know what soda is, but @CocaCola does a great job at telling stories from the customers prespective. #SMTulsaChatAkram Taghavi-Burris
@SMTulsa By opening up&sharing my journey, I’ve gained opportunities w/many brands-which helped expand my social media audience #smtulsachatMakeba G.
@modik2000 @SMTulsa Absolutely! #smtulsachatMakeba G.
@meaganewton yeah, something is wonky on the Twitter mobile app. Had to switch to Hootsuite to see all #smtulsachat tweets.SMTULSA
A1. Story telling in any profession had important. Social is important bc of its accessibility & variety of stories possible. #SMTulsaChatMeagan Ewton
A3. When we are given facts and data 2 areas of the brain are activated: one for intake and one to processes information. #SMTulsaChatAkram Taghavi-Burris
When we are told a story far more parts of the brain are activated. #SMTulsaChatAkram Taghavi-Burris
A process called neural coupling allows us to relate the story back to our own ideas and experiences #SMTulsaChat https://t.co/SbkgE7yWZBAkram Taghavi-Burris
Q4. Whose Story Should I Tell? #smtulsachat https://t.co/lNIWV10Pm3SMTULSA
@MELISASource @SMTulsa stories make us more human #SMTulsaChatAkram Taghavi-Burris
I love this so much. ? #SMTulsaChat https://t.co/e9b8vXhl7FMeagan Ewton
A4 Every brand has a different perspective on whose story to tell. #SMTulsaChatAkram Taghavi-Burris
Best practice is to focus your story on your brand hero i.e. your average customer #SMTulsaChatAkram Taghavi-Burris
#SMTulsaChat Let’s say your customer is Luke Skywalker, the average joeAkram Taghavi-Burris
#smtulsachat https://t.co/Emr0K23Xk1Cheryl Lawson
@meaganewton Indeed! #smtulsachatMakeba G.
He has a problem. The empire is evil. #SMTulsaChatAkram Taghavi-Burris
A4. Amplifying unknown, results-driven, and/or personal stories really give credibility to everyone involved. #smtulsachatShayla Price
Your brand is Obi Wan Kenobi, a mentor to Luke.
Someone to give him a solution, use the force #SMTulsaChatAkram Taghavi-Burris
A4. Sadly, the answer is not everybody. The answer is the story that relates best to your mission, vision & goals. #SMTulsachatMeagan Ewton
Go onnnnn #smtulsachat https://t.co/GUL6RPI6P6SMTULSA
Speak to your customer as Obi Wan, but remember it is Luke’s (your customer’s) story. #SMTulsaChatAkram Taghavi-Burris
@SMTulsa A4: Tell your own, or even better, someone who inspires you! #smtulsachatMakeba G.
Q5. What Type of Stories Appeal To Your Audience? #smtulsachat https://t.co/qaoYH6aY64SMTULSA
A5. It all depends on, that’s why it’s important to know your audience.
Establishing customer personas will help you develop a story that appeals to specific groups. #SMTulsaChatAkram Taghavi-Burris
It’s okay if to tell stories from different perspectives (customer personas) as long as the stories all have the same message #SMTulsaChatAkram Taghavi-Burris
A5: Case studies that give real-life examples of how a brand accomplished a difficult task #smtulsachatShayla Price
@shaylaprice Real stories like case studies are always a good idea #SMTulsaChatAkram Taghavi-Burris
@SMTulsa A5: Every audience is different. My audience loves stories about my family’s health journey the most. #smtulsachatMakeba G.
A5. In #edu, the best stories are about student & alumni success. People like to celebrate when other people do well. #SMTulsaChatMeagan Ewton
@MELISASource @SMTulsa That’s why knowing your audience is so important #SMTulsaChatAkram Taghavi-Burris
Q6. How Should I Tell My Story #smtulsachat https://t.co/K4muDXVqRmSMTULSA
A6. @brainsolis says that “Stories need to be meaningful and shareable” #SMTulsaChatAkram Taghavi-Burris
@meaganewton Yes this is so true! Success stories give them the feeling of: "If they did it, I can do it too!" #smtulsachatMakeba G.
If they are meaningful , they will often be shared. Stories should be genuine and provide a human perspective #SMTulsaChatAkram Taghavi-Burris
@SMTulsa A6: Tell your story authentically and in your own unique voice. #smtulsachatMakeba G.
@MELISASource @meaganewton And lets people know your brand had a hand in it and is worth their attention/time/donations/etc… #smtulsachatMkwanza
@MELISASource @SMTulsa Yes authenticity is very important. Be yourself or people will see through the facade #SMTulsaChatAkram Taghavi-Burris
@modik2000 @meaganewton Absolutely. #smtulsachatMakeba G.
@modik2000 @MELISASource @meaganewton Always let people know how your brand can help solve a problem. #SMTulsaChatAkram Taghavi-Burris
Q7. How Should I Present My Story? #smtulsachat https://t.co/iLFk3VRcM3SMTULSA
A7. Stories should be presented in the format that is most easiest to understand. #SMTulsaChatAkram Taghavi-Burris
Q6. Can it be written or does it have to be video nowadays? #smtulsachatMkwanza
Remember that images are processed by the brain 60 Times faster than words #SMTulsaChatAkram Taghavi-Burris
Video is trending on social media. Why? Because it allows for more complex stories to be told in a short amount of time. #SMTulsaChatAkram Taghavi-Burris
@modik2000 Video can be processed fast, but words still provide more detail & context. Depends on your audience #SMTulsaChatAkram Taghavi-Burris
Sometimes I feel like my storytelling is more like… #smtulsachat #astortyaboutnothing https://t.co/dNSXp2X70QCheryl Lawson
Q8. Does Storytelling Work on Any Platform? #smtulsachat https://t.co/dlX8sExbdhSMTULSA
@Partyaficionado But hey a story about nothing.. is really about something. That something being nothing 😉 #SMTulsaChatAkram Taghavi-Burris
A8. The short answer is yes! The long answer, is your story will differ depending on the platform #SMTulsaChatAkram Taghavi-Burris
Twitter is great for “micro-moments” quick bits of the whole story #SMTulsaChatAkram Taghavi-Burris
Facebook is excellent for “passages” longer detailed parts of the story #SMTulsaChatAkram Taghavi-Burris
@modik2000 Depends on your skill with words. Also, along w/video, there’s graphics, gifs, pictures, collages, testimonies… #SMTulsaChatMeagan Ewton
LinkedIn is a good way to summarize stories as with an resolve. #SMTulsaChatAkram Taghavi-Burris
Why I like Twitter for live events. I don’t want to relay the whole event. #smtulsachat https://t.co/VfttRacDi0Cheryl Lawson
@meaganewton @modik2000 great examples, yes they all help tell the story #SMTulsaChatAkram Taghavi-Burris
@Partyaficionado Awww! ? ~Don’t feel that way – I think everything you do is awesome!! ? #smtulsachat https://t.co/UnP5FvKhj9Makeba G.
Q9. Does my Story on Social Media Have to Be Linear? #smtulsachat https://t.co/q48BuOR2ddSMTULSA
Yes and No! Think of your story in linear form #SMTulsaChatAkram Taghavi-Burris
#SMTulsaChat However, your audience doesn’t always see posts linearly. Hello , InstagramAkram Taghavi-Burris
A9: Depends on your audience. If they prefer linear, yes. If not, mix things up and offer variety. #smtulsachatShayla Price
That’s where “micro-moments” can tell it’s own story but be a part of the larger story. #SMTulsaChatAkram Taghavi-Burris
Lol. True. #smtulsachat https://t.co/yBhSfuxxbySMTULSA
@smtulsa Q9. My mind says "yes" but my heart says "maybe?" For e.g., photo essay better if linear? #smtulsachat https://t.co/QFUGHkONa2Mkwanza
@modik2000 @SMTulsa yes linear makes sense , but even in photos, consider if each photo can tell a short story of it’s own #SMTulsaChatAkram Taghavi-Burris
Time’s almost up #smtulsachat Don’t miss @akramsideas ‘s session at #SMTULSA Conference. March 30-31 https://t.co/Aj310r3DBW https://t.co/PcU63ybxf8SMTULSA
@SMTulsa @akramsideas such a great chat tonight!! #smtulsachatMakeba G.
@MELISASource @SMTulsa Thanks really enjoy being apart of it #SMTulsaChatAkram Taghavi-Burris
Agree RT @MELISASource: @SMTulsa @akramsideas such a great chat tonight!! #smtulsachatSMTULSA
@MELISASource YES! #smtulsachat https://t.co/loqa7uXyrXMkwanza
Remember everyone has a story you just need to be willing to share yours and identify what makes your unique. #SMTulsaChat https://t.co/LNb1mjeXBrAkram Taghavi-Burris
Great chat! #smtulsachatShayla Price
Q10. What are the best ways to Get Started With Storytelling on Social Media? #smtulsachat https://t.co/VhVNchcOvqSMTULSA
A9. Only if cause and effect is central to the story. Otherwise, timelines are generally flexible and fun to play with. ? #SMTulsaChat https://t.co/5N2oC2pJ6MMeagan Ewton
Begin with the elements of a good story. #SMTulsaChat https://t.co/88H0ZK7ixqAkram Taghavi-Burris
Good stories should be timely, relevant, unusual, include conflict and have a human element. #SMTulsaChatAkram Taghavi-Burris
Just was pointed out to me: Story OK in pieces if it keeps making you want to learn what happens next… #smtulsachat https://t.co/Q3Dr99vAf8Mkwanza
Be authentic! Tell the real story, remember the truth is often stranger than fiction. #SMTulsaChatAkram Taghavi-Burris
Not sure how to tell your story. You might consider ask your audience to share their stories. How did your brand help them #SMTulsaChatAkram Taghavi-Burris
I couldn’t agree more #SMTulsaChat https://t.co/9kgNcDniUJAkram Taghavi-Burris
@SMTulsa A10: Research: Take time to learn your audience and what they respond to. Also study other Social media storytellers #smtulsachatMakeba G.
Thank you so much for dropping knowledge on #smtulsachat, @akramsideas Can’t wait for your session @ #smtulsa Conference. https://t.co/eOpPNZFa1DSMTULSA
Thanks for adding gold to #smtulsachat tonight. @modik2000 @shaylaprice @MELISASource @meaganewton https://t.co/MkumA6cGLlSMTULSA
@MELISASource @SMTulsa Yep understanding your audience is key #SMTulsaChatAkram Taghavi-Burris
@SMTulsa @akramsideas Thank you! ?? #smtulsachatMakeba G.
Thanks everyone I’m so glad to get the opportunity to participate in tonight’s #SMTulsaChat https://t.co/QTxXCBlhjCAkram Taghavi-Burris
Enjoyed the chat! Have a good night #SMTulsaChat-ers! https://t.co/lNVA76xZFUMeagan Ewton
Up next on #smtulsachat #SMTULSA speaker, @debworks Join us Feb. 8 at 7pm CST. https://t.co/6HOApwNiNy https://t.co/jNQI3u0Wj9SMTULSA
@SMTulsa @shaylaprice @MELISASource @meaganewton @akramsideas Appreciate you all taking the time! #smtulsachat https://t.co/BHDkvduvrNMkwanza