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Recap: #SMTULSAChat Travel and Tourism Marketing with @SheilaS
SMTULSA Conference speaker, Sheila Scarborough gave us a sneak preview of her session during tonight’s #smtulsachat Check out the recap and meet Sheila IRL at the 2017 SMTULSA Social Business Conference. Smtulsa.com
Cheryl Lawson· Thu, Feb 23 2017 18:02:26
The countdown is on for tonight’s #smtulsachat with @SheilaS We’re talking Travel and Tourism Marketing. #Tourismchat Join us at 7 CST. https://t.co/PLKbW8iJpZSMTULSA
Honored to guest host #SMTulsachat tonight – what any biz can learn from destination marketing! #smtulsa https://t.co/x2NR7Lh1cSSheila Scarborough
One hour until tonight’s #smtulsachat with @SheilaS Join us at 7pm CST https://t.co/T0a5H0RywwCheryl Lawson
Only 30 minutes now – 7pm Central for #SMTulsaChat. Yay! cc @VisitTulsa @writeco https://t.co/aKoYPVYxkpSheila Scarborough
#smtulsachat prep https://t.co/8ov7ugaUpISMTULSA
Hey everyone & welcome to #smtulsachat Say hi to our guest. Hi @SheilaS It’s great to have you join us. https://t.co/WQukmjOQGvSMTULSA
To get us started. What is your favorite travel (or staycation) destination? #smtulsachat https://t.co/fzEXysjOtsSMTULSA
Hi everyone! It’s great to be here. 🙂 #smtulsachatSheila Scarborough
If money is no object, Hawaii or Hong Kong. If money IS an object (normal situation) then anywhere beach. #smtulsachatSheila Scarborough
Here @TulsaHardRock with @LauriRottmayer and @modik2000 ready for #smtulsachat https://t.co/w0Jzu11X2aSMTULSA
@SMTulsa @TulsaHardRock @LauriRottmayer @modik2000 Hi, all y’all! Can’t wait to see you next month. #smtulsachatSheila Scarborough
Q1. @SheilaS The Tulsa area has some very attractive museums, destinations & landmarks. How will your #SMTULSA Talk help them? #smtulsachat https://t.co/rEhNkYRrWiSMTULSA
A1. I want to show #smtulsa folks that every destination has a marketing team like @VisitTulsa that will help them as visitors. #smtulsachatSheila Scarborough
A1. You can get trip ideas from a local tourism org. Here’s some #ArtDeco info from @VisitTulsa: https://t.co/3Mhz4Eq7LG #smtulsachatSheila Scarborough
@RoxanneRoark @akramsideas @MELISASource @alolliecake @tillyest @shaylaprice join us as we chat with @SheilaS #smtulsachatSMTULSA
Q2. Has the internet and social media made destination marketing easier or more difficult? #smtulsachat https://t.co/jJWdzKJFF6SMTULSA
A1. Get tips about cool Tulsa places like @glacierchocolat from the local tourism organization. #smtulsachat https://t.co/IpsTY4BRNvSheila Scarborough
A2. I’d say destination marketing, like most other mktng, is now a lot harder w/the web & social. Lotsa opportunity tho! #smtulsachatSheila Scarborough
A2. Digital marketing tools are changing fast; it’s a constant battle to keep up with the best ways to use them. #smtulsachatSheila Scarborough
Q3. How much time investment should destination and hospitality brands spend on social media?
A2. Marketers & businesses HAVE to triage their time & resources, & brutally shut down what doesn’t work anymore. #smtulsachatSheila Scarborough
It’s #SMTulsaChat night! And @SheilaS is up sharing lessons from tourism for us all! https://t.co/ONx5M1R7pLBecky McCray
Our own @SheilaS is guest hosting #SMTulsaChat right now if you want to lurk … or join in. 🙂 https://t.co/TTCga41CVYTourism Currents
@shinebrightok #smtulsachat https://t.co/54SUrZUYJWSMTULSA
A3. How much time to spend on social is tough, b/c it is SO easy to think distracted surfing = work. Ask me how I know. 🙂 #smtulsachatSheila Scarborough
A3. As @BeckyMcCray taught me, use a social media posting checklist to stay focused, not waste time. #smtulsachatSheila Scarborough
Q4. Should destination /hospitality brand marketing be focused on the traveler booking NOW or traveler researching for later? #smtulsachat https://t.co/tObTSY4PiKSMTULSA
A3. To answer the ?, you’re probably going to spend AT LEAST 30-60 minutes on social media daily, at minimum. #smtulsachatSheila Scarborough
@SheilaS yes! #smtulsachat https://t.co/CqhAjyIw67Roxanne R. Roark
@RoxanneRoark welcome #smtulsachat https://t.co/4ytR11NJhqSMTULSA
Hey #smtulsachat! I’m going to have to lurk around because I’ve got the little one! But I’ll try to jump in as I can!Roxanne R. Roark
YESSSSS! Golden truth. #smtulsachat https://t.co/oatsOWHZOcRoxanne R. Roark
A4. Great question re: marketing to reach traveler booking now, or just researching. Can be long sales cycle in travel! #smtulsachatSheila Scarborough
A4. We often say, very rarely is there "magic button" in travel where they see your mktng & BOOM, hit button to buy. #smtulsachatSheila Scarborough
@SMTulsa hey gurl heyyy! 😉 #smtulsachat https://t.co/H3CcyUanc6Roxanne R. Roark
A4. You have to be there for the inspiration phase, the planning/decision phase, the booking, + when in town & after. #smtulsachatSheila Scarborough
So true #smtulsachat https://t.co/VeoOpYN2XhShinebrightsocial
Q5. What are the best mobile apps for travel and tourism marketing? #smtulsachat https://t.co/JciR32vndRSMTULSA
A4. In tourism, inspiration = pretty "woo" photos, video. In planning/decision = details, reviews. Must think thru it all. #smtulsachatSheila Scarborough
It is all about being there through all of the customer stages. #smtulsachat https://t.co/JOVSEFOvGHShinebrightsocial
#smtulsachat btw, both of these companies were nice enough to comment to #Twitter inquiries. 2/2Miss Dazey
Do you know? #smtulsachat https://t.co/7tIKFlJ7f2Shinebrightsocial
A4. I found out about Iowa’s @HotelPattee on a Twitter hashtag, but didn’t actually visit till YEARS later. It stuck, tho. #smtulsachatSheila Scarborough
A5. The best app for destination marketing & tourism is a responsive website. 🙂 #smtulsachatSheila Scarborough
I agree completely. I’ve been researching/planning spring trip for 6 months. 2 websites have kept my attention. #smtulsachat 1/2 https://t.co/BQCUurMfIUMiss Dazey
Awesomeness #smtulsachat https://t.co/psRKnTTAWbShinebrightsocial
A5. Seriously, an app might be worth it IF it can do stuff (incl offline) that your website can’t. Transportation info, for ex. #smtulsachatSheila Scarborough
A5. Also, no one is going to download your destination app until they know about it. Yet another marketing task. Blargh. #smtulsachatSheila Scarborough
A5. Okay, who here on the chat has actually downloaded a local destination app from a tourism bureau? #smtulsachatSheila Scarborough
Hey ya’ll it’s halftime at #smtulsachat feel free to join us. We’re talking #tourism #destination #marketing with #smtulsa speaker @SheilaS https://t.co/lcAM9N9FPFSMTULSA
Hey ya’ll it’s halftime at #smtulsachat feel free to join us. We’re talking #tourism #destination #marketing with #smtulsa speaker @SheilaS https://t.co/Y1wSMgNSieCheryl Lawson
I’m thinking @yelp @expedia @foursquare @SMTulsa #smtulsachatCheryl Lawson
Q6. Should live streaming be a part of a travel and tourism marketing strategy? #smtulsachat https://t.co/t2WdrRr5QxSMTULSA
#smtulsachat btw, both of these companies were nice enough to comment to #Twitter inquiries. 2/2Miss Dazey
A5. Now, there are apps that are super-helpful in travel, of course. How did we LIVE before Maps? #smtulsachatSheila Scarborough
I didn’t know they offered. #smtulsachat https://t.co/yvc8pV6dpvCheryl Lawson
A5. You know what all businesses need to do, since Maps is so key for travelers? Claim their Google My Business listing. #smtulsachatSheila Scarborough
@SheilaS yeah, planning my trip I ALWAYS look for photos on a website. Particularly from visitors. If I can’t see them… #smtulsachat https://t.co/KGwfReTRW8Roxanne R. Roark
For so many reasons.. #localSEO #smtulsachat https://t.co/VFZheXiuF1Roxanne R. Roark
For example, @VisitElPasoTX has an app. #smtulsachat https://t.co/ANT8DH84QSSheila Scarborough
Q7. How should a destination or property utilize the content shared by their guest / visitors? #smtulsachat https://t.co/rYt0fZxtosSMTULSA
I’ve been looking @Groupon deals for my trip to Orlando. I like to find things off the tourist grid. #smtulsachatCheryl Lawson
Halfway mark for #smtulsachat, so here’s a gratuitous pic of bacon popcorn from @TavernTulsa in @BradyArtsDist – https://t.co/OhuQ0ZjV1BSheila Scarborough
A6. YES, destinations should experiment with livestreaming. Bring people into your experience as it is happening. Powerful. #smtulsachatSheila Scarborough
A7. OK, this is a pet peeve of mine. If someone shares something great about you on social, share w/YOUR followers! #smtulsachatSheila Scarborough
@SheilaS @TavernTulsa @BradyArtsDist we had that when you visited Tulsa a few years ago. #smtulsachatSMTULSA
A7. A fabulous IG photo of your hotel, of a meal in your restaurant, of a cool mural in town – it’s marketing done FOR you. #smtulsachatSheila Scarborough
Q8. How do destination and hospitality brands encourage social sharing from their visitors/guests?
@SMTulsa @TavernTulsa @BradyArtsDist We did! My Tulsa photos are way too old – looking forward to taking some new ones. #smtulsachatSheila Scarborough
For sure! #smtulsachat https://t.co/CjnMVhFy0DLauri Rottmayer
That was some good popcorn, too. @SheilaS @TavernTulsa @BradyArtsDist #SMTulsachatBecky McCray
A8. In today’s world, you often don’t have to encourage sharing; it’s already happening. You’ve gotta know where, though. #smtulsachatSheila Scarborough
A8. You’d be surprised how many tourism orgs & partners don’t get notifications, or don’t DO anything when they do. #smtulsachatSheila Scarborough
A7. #smtulsachat @TulsaHardRock should certainly share this photo. #BigFatChocolateCake Right @modik2000 & @LauriRottmayer ?! https://t.co/AzFSu33QxHCheryl Lawson
A8. To encourage sharing, say so in social bios. Give ppl a hashtag to use. Put up signage in your lobby or business. #smtulsachatSheila Scarborough
@LauriRottmayer @SheilaS @TavernTulsa @BradyArtsDist howdy howdy! #SMTulsaChatBecky McCray
Surprising how many small businesses also don’t listen or respond to social mentions. #SMTulsaChat https://t.co/61Nghl4Eg0Becky McCray
A8. The tourism org in Louisville, KY – @GoToLouisville – did this on a window. Visitors shared #LouisvilleLove like crazy. #smtulsachat https://t.co/b2XQg3TxGbSheila Scarborough
@BeckyMcCray @LauriRottmayer @SheilaS @TavernTulsa @BradyArtsDist Hi everyone! #smtulsachatMakeba G.
@Partyaficionado @TulsaHardRock @modik2000 @LauriRottmayer ????????? #smtulsachatMakeba G.
agree with Sheila – local marketing for local market but SocMed for tourism outreach!
#smtulsachatdebworks Deb Brown
A7. Pass this blog post from us to every tourism org that never answers you on social. 🙂 https://t.co/VXXSi9TL3a #smtulsachatTourism Currents
@MELISASource Hello! @BeckyMcCray @SheilaS @TavernTulsa @BradyArtsDist #smtulsachatLauri Rottmayer
and hey there –orry I’m late. at Conf in WI & they insisted on margaritas to honor the national margarita day. What can I say? #smtulsachatdebworks Deb Brown
@Partyaficionado @TulsaHardRock @modik2000 @LauriRottmayer …..I’ll take 12 of those please (rough day – don’t judge me)! ??? #smtulsachat https://t.co/ksmcqUVM2ZMakeba G.
@SheilaS this is true. #smtulsachatMakeba G.
. @MELISASource @TulsaHardRock @modik2000 @LauriRottmayer you have got to try it when you’re here for #smtulsa #smtulsachat https://t.co/amq3wBNoCgCheryl Lawson
@MELISASource Judgment free zone here. ??? @Partyaficionado @TulsaHardRock @modik2000 #smtulsachatLauri Rottmayer
@SheilaS @gotolouisville cute! #smtulsachatMakeba G.
Q9. Should Travel and Tourism industry be investing in VR and 360 degree tours? #smtulsachat https://t.co/UrpiF0tGI2SMTULSA
@Partyaficionado @TulsaHardRock @modik2000 @LauriRottmayer You know I will!! ? #smtulsachatMakeba G.
A9 – 360 is being done. How do you see VR working?
#smtulsachatdebworks Deb Brown
@MELISASource @TulsaHardRock @modik2000 @LauriRottmayer 3 of us still haven’t conquered. #smtulsachat https://t.co/6cu7lKcIZTCheryl Lawson
@SMTulsa A9: Oh absolutely!! I’m planning summer family travel now and VR&360 has been very beneficial! #smtulsachatMakeba G.
A9. No question. @VSPC in Florida is killin’ it with 360 video. They have a bunch of ’em: https://t.co/V7rafWcOEU #smtulsachatSheila Scarborough
Maybe something similar to @PokemonGoApp #smtulsachat https://t.co/GAUzBhOQX2SMTULSA
A9. In fact, they led the Jan #tourismchat on the topic of video for destination marketing. Knowledge: https://t.co/icY6diHIfr #smtulsachatSheila Scarborough
@SMTulsa I love being able to see an entire hotel room, beach, resort, etc. ~Sure beats standard YouTube videos! #smtulsachatMakeba G.
Q10. What other trends are you seeing in Travel and Tourism Marketing? #smtulsachat https://t.co/kMCmm9YxmASMTULSA
RT @SheilaS: A9. No question. @VSPC in Florida is killin’ it with 360 video. They have a bunch of ’em: https://t.co/hC1pPUWfRS #smtulsachatExploreTraveler
@SheilaS @VSPC they sure do!! They understand the value – I love them! #smtulsachatMakeba G.
A9. Re: VR in tourism & travel. Still in infancy. Am seeing it used at trade shows; immersing #eventprofs into a place. #smtulsachatSheila Scarborough
A10. Trends: 1) Visual storytelling to sell powerful experiences. 2) Social media for customer service, not just broadcast. #smtulsachatSheila Scarborough
A10. Trends: 3) More impact thru partnerships & alliances, often with media companies, or paid influencers as ambassadors. #smtulsachatSheila Scarborough
#smtulsachat Thank you so much for joining us tonight @SheilaS We’ll see you @TulsaHardRock next month for #smtulsa https://t.co/wvEMtwyXVJSMTULSA
@SheilaS This. All of this. #smtulsachatMakeba G.
Thanks so much, y’all. My GIF game is NOT on point, so gimme some help with that next month at @SMTulsa, okay? 🙂 #smtulsachatSheila Scarborough
@SheilaS #smtulsa #smtulsachat https://t.co/WrB6aslDCvSMTULSA
Value of 360 video to your visitors, right here. #SMTulsaChat https://t.co/vYWGm3CamgTourism Currents
@TourismCurrents @MELISASource @SMTulsa Enjoy!
Bravo @TulsaHardRock See you soon for #smtulsa Have fun @KISSOnline #smtulsachat https://t.co/ApvmiSWmV0SMTULSA