Get to know your 2015 #SMTULSA Conference Speakers by Cheryl Lawson | Feb 17, 2015 | Blog, How to use Social Media[View the story “Meet your 2015 SMTULSA Speakers” on Storify] Meet your 2015 SMTULSA Speakers The 2015 SMTULSA Social Business Conference speakers. Storified by Cheryl Lawson· Tue, Feb 17 2015 20:57:37 Becky McCray Keynote speaker smtulsasmtulsa Becky McCray returns to Keynote for the 5th time. Becky has been a supporter of the SMTULSA community and conference since day one and for that, we are so honored. Bio: Becky McCray is an entrepreneur from Northwest Oklahoma, where she and her husband Joe co-own a retail liquor store and a cattle ranch. She writes and speaks about small town business, and she and Chicago entrepreneur Barry Moltz are the authors of the award-winning book Small Town Rules. McCray is a recognized expert in rural small business and social media. She has been featured in such disparate publications as The New York Times, Entrepreneur Magazine and the High Plains Journal. Her blog, Small Biz Survival, has grown in popularity for over 8 years and now ranks in the top 20 small business blogs worldwide. When they are not busy with the liquor store or feeding cattle, she and her husband enjoy collecting stamps in their passports. "Us vs. Them" is a myth. There is no them. There is only us.Becky McCray All Business is Local " SMTULSAYour business or organization is part of a local community, a heritage and culture. Be proud of it. Tell your story. When you share that culture and story with your customers, you can build engagement with them, as they understand more of where you come from. How are you different because you’re HERE? Eric T. Tung 2014 smtulsa conference speakersmtulsa Eric T. Tung returns to Keynote this year. 2014 Eric was a first-time speaker at SMTULSA Conference, but it was as if he'd been a part of our community forever. Eric will be pulling double duty this year. Speaking for Social Media Marketing World in San Diego, then hopping on a plane to speak at SMTULSA. Bio: Eric T. Tung is a social media manager and trainer with BMC Software Global Communications, responsible for all event and product launch social strategy and execution. Eric was recognized as having the most influential social media network in the world, and is ranked among the top 5% of social media consultants. Prior to BMC, Eric worked with companies including Apple, Dell, and Newell Rubbermaid. As an early adopter of social, Eric is a speaker and regular guest blogger for Salesforce, The Business Journals, Social Media Explorer and others. Eric is also two degrees from Kevin Bacon. What Colleges Need to Know About Snapchat: As it turns out, a moving target doesn’t have to… http://t.co/kw9D5hK5B1 via @SproutSocialEric T. Tung Danica Jonessmtulsa Danica Jones has graced the stage at SMTULSA Conference for two years. Her wealth of knowledge and down to earth style is the reason she is an SMTULSA favorite: Bio: Danica Jones, Social Media Strategist and Internet Nerd. With clients running the gamut from local businesses to national and international clients from all walks, I work to share the spirit of Social Media with forward-thinking businesses and individuals looking to create meaningful connections and lasting relationships with their customers online. Social Media is not just another mode of communication for me. Since as early as 1999, I’ve harnessed the power of social media to connect with potential customers and share products, experiences and ideas. I’ve taken my own real-world successes in Social Media and evolved them into easy to understand, fun, and engaging strategies that business owners can use to achieve their own victories in Social Media marketing. You CAN transform your customers’ experience with your brand into a lasting relationship using Social Media, and I’m here to show you exactly how to accomplish your Social Media marketing goals, from your first Social Media profile to developing strategies for online community growth and management. Let’s get social! Phone autocorrected "thing" to "thuggin" and now you officially know where my true priorities are. #ThugLifeDanica Jones Hello? Is it leads you’re looking for? " SMTULSALet’s be real: Businesses want to get more revenue. Money is awesome, and this session will show business owners and marketing strategists how to use the power of relationships, consumer generated media and social media channels to grow the kind of customer base that will keep coming back for more and serve as YOUR business advocates. David Christophersmtulsa David Christopher is a first time SMTULSA speaker. We've tried to find ways to combine our conferences. I'm so glad David will be joining us. Bio: David Christopher is a former Telegraph.co.uk Audience Development Executive. He has spoken at Pubcon New Orleans, the Greystone.net Healthcare Conference in Las Vegas, and founded Confluence conference, Oklahoma City’s digital marketing and creativity conference. In 2010 he and his boss started what has become Oklahoma’s largest internet marketing agency. He is currently the Senior Inbound Marketing Manager in charge of a team of search engine optimization specialists and content marketers.David’s career has almost come full circle. As a journalist, he published stories in The Times, The Financial Times and The Oklahoman. Today he uses his writing to craft effective blogs, PR and advertisements. It’s his belief that the ability to create (or at least conceive of) great content is no longer enough. That today it needs to be coupled with the marketing instincts and know-how to get content in front of people, in order for content to truly find an audience. We have a #ContentMarketing position open @BigWingAgency in #OKC Apply today! http://t.co/QhJlatkHonDavid Christopher How to Think Like a Content Marketer " SMTULSAI’ll go through dozens of real-world examples of content creation and the tactics used to promote that content (sharing, outreach, PR) for local brands that have resulted in social engagement and links from digital heavyweights like Dodge and The Hollywood Reporter. Jill Castillasmtulsa Jill Castilla is a first time SMTULSA. After attending the 2014 Conference, Jill was the first to submit to speak for the 2015 Conference. I absolutely love when that happens, and thankfully, it happens every year. I can't wait to hear her talk. Bio: Jill Castilla began her banking career with Citizens Bank of Edmond in 1998. Her progression then took her to the Federal Reserve Bank of Kansas City where she managed multiple departments, including check automation, cash services, financial management, public affairs, facilities management and HR for nine years. She then joined the senior management team at a Minnesota community bank. Prior to Castilla’s employment at Citizens, she served in the U.S. Army and Oklahoma Army National Guard. In 2009, she rejoined Citizens and served in the positions of Chief Credit Officer, Chief Operating Officer and Chief Financial Officer until 2014 when she was appointed to her current position as President and CEO. She is the 4th generation of ownership and management at Citizens. In 2014, Castilla received the Woman of the Year award by the Edmond Chamber of Commerce and was named by Independent Community Bankers Association as a top social media influencer. She is a graduate of the University of Wisconsin-Madison’s Graduate School of Banking and has a Master’s in Economics from the University of Oklahoma. Castilla is a recipient of the Distinguished Alumni Award from Hawaii Pacific University where she earned a BSBA in Finance. Castilla serves on the boards of directors for Oklahoma Bankers Association and Community Bankers Association of Oklahoma as well as trustee for UCO Foundation and Edmond Public Schools Foundation. Excellent article in @SNLFinancial about @JillCastilla our bank & all the great things #communitybanks do! http://t.co/VDXNnBwf8PCitizens Bank How to make social media work for those "unsocial" industries " SMTULSAAs the leading community bank executive on social media, I’ve led the socially wary to Twitter by communicating return on investment opportunities. I have presented at the Independent Community Bankers Association’s National Convention on this topic as well as various chambers of commerce, service clubs, business associations and other trade associations. Yvann Karamokosmtulsa Yvann Karamoko is a first time SMTULSA speaker. His background in digital marketing combined with his philanthropic work, makes his a great fit for the SMTULSA audience and community. Bio: Yvann Karamoko is an entrepreneur, business leader, and philanthropist.He is currently the Marketing & Sales Manager at Kanacoi. Kanacoi is a Tulsa digital marketing firm that specializes in effectively telling your company’s story, and connecting you to your community using social media, websites that work, graphic design and mobile app development. Yvann has been in the social media marketing space since 2010 as consultant and has founded two social media companies since. He earned his B.A. in Marketing from Oral Roberts University in Marketing and is currently pursuing an MBA in Finance. In addition to that, he is also the Co-Founder & Chairman of the board at Lifeline Global, an organization that aims to address the health, education, and rescue issues in Africa. Help at least one person each day; changing the world one day at a time with @LifelineGlobal #DrPepperGiveawayYvann Karamoko Being Lazy will cost you more money " SMTULSAThere seems to be a misconception that unless you used boost your posts or pay twitter your content will not be seen and consequently will not convert. This is either a misunderstanding on how organic growth is built or laziness. Gloria Bellsmtulsa Gloria Bell is one of the two speakers recommended by Becky McCray. Gloria has been so supportive and ready to help spread the word about SMTULSA. I know she's going to be a great fit. Bio: With over 30 years of successful business operations, communications and entrepreneurial experience, as Chief Digital Strategist at Bell Digital Strategies, Gloria Bell specializes in helping companies evaluate and maximize their digital footprint, develop their digital strategy and cultivate an effective social media presence. Her current consulting focuses on assisting companies to truly maximize the effectiveness of their digital presence by analyzing and evaluating business processes to ensure that no gaps exist that would hinder meeting the goals and objectives their social media presence seeks to fulfill.In addition to consulting with businesses, she is a guest lecturer at Temple College and was an Adjunct Professor of Social Media Strategy at Drexel University. Following her corporate career, Gloria founded Red Stapler Consulting where she worked with businesses and technology startups providing them with business process and operations consulting and social media strategy and implementation. Gloria is known as a passionate social media practitioner, entrepreneur and volunteer. She currently serves as a co-organizer of PodCamp Philly, PodCamp East and PodCamp Austin, Lean Startup Machine Austin and is a co-founder of the Philadelphia Women In Tech Summit. Demonstrating her commitment to the social media and entrepreneurial community, Gloria has also served on the Chapter Board of Social Media Club Philadelphia and on the Philly StartUp Leaders Leadership Team as the Events Director. She also serves on the board of the tech incubator, Seed Philly, on the Board of Advisors and as Marketing Director of TechGirlz, as an instructor and advisor for GirlDevelopIt and as a mentor for Lean Startup Machine and Startup Weekend. After several years in the Philadelphia area, Gloria has returned to her Texas roots, makes her home in the Austin area and is integrating herself into the Texas social media and technology communities. Hey folks…how about we sleep well, have sweet dreams tonight & then spend tomorrow being kind, respectful & tolerant to each other – Deal?Gloria Bell Will Your Circle Be Unbroken? " SMTULSAHow to know if your current internal processes and procedures are ensuring the social media communication makes a complete loop through your company. How to figure out what that circle should look like and how to tell if a link in the chain is broken. Arvell Craigsmtulsa Arvell Craig has been a member of the Social Media Tulsa community for years. I'm very excited to have him participating in more events. This will be Arvell's second year speaking at SMTULSA Conference. Bio: Arvell Craig unofficially made his start in business at age 9 cutting fades and ‘fros for neighbors, family, and friends in Detroit, Michigan. This continued throughout elementary, high school, and college. While still an undergraduate, he laid down the clippers to take up slicing Photoshop files to build websites and marketing material for small businesses.Officially, Arvell has worked the past 14 years as a digital marketing consultant and entrepreneur. He presently lives in Tulsa, Oklahoma while managing the channel partner program for MaxCDN, a technology company based in Los Angeles, CA. Arvell hold a B.S. in Computer Science from Western Michigan University and a Masters of Divinity from Oral Roberts University. As an adjunct professor, he’s taught in the US and Africa. Arvell delivers keynotes and workshops to audiences hungry to advance towards professional or personal ambitions.Arvell is a devoted husband and father, marathoner, blogger and closet poet. My latest audio recording : Monday Morning Devo – Receiving God’s Confirming Word From Fellowship [Arvell Craig https://t.co/3tRh1y3Dd3Arvell Craig Arvell CraigArvell Craig unofficially made his start in business at age 9 cutting fades and ‘fros for neighbors, family, and friends in Detroit, Michigan. This continued throughout elementary, high school, and college. While still an undergraduate, he laid down the clippers to take up slicing Photoshop files to build websites and marketing material for small businesses. Kersten Andersonsmtulsa Kersten Anderson has been a long time member of Social Media Tulsa. Although Kersten is one of our most active community members, this will be her first time as a Speaker. I'm very excited to hear her session. [Marketing Sense] – Making the Case for a Bigger Social Marketing Budget via @Inc — Be where your customers are! http://t.co/ndwvlAFGiiKersten Anderson Eric Brownsmtulsa Eric Brown is the second person recommended by Becky McCray. Eric's background in Rental and Real Estate is a great fit for SMTULSA Conference. Many of our attendees are in the Real Estate biz. I can't wait for Eric's talk. Bio: Eric Brown’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving fifteen years as senior vice president for Village Green Companies. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a Social Media Marketing and PR Laboratory, where innovative marketing ideas are tested. Up & At it early; Shout Out to @MBrewer for the encouraging words; "Pure GRIT!! Keep true to your gut – the rest will fall into place"MCLifeRocks Becoming Your Own Branded MediaWhat is Branded Media? Simply put, Branded Media is customized online content designed to drive traffic to your website for the purpose of renting more apartments. Your Branded Media trek starts with your website traffic and is a lead generator. Roxanne Roarksmtulsa Roxanne Roark is another active Social Media Tulsa member who will be speaking for the first time this year. You'll probably recognize Roxanne as the person Tweeting @SMTULSA during the conference. I can't thank her enough for helping out as the leader of the Social Media Strike team. This year, Roxanne will have double duty. (make sure she has plenty of coffee) Bio: Roxanne R. Roark is owner of R3 Social Media, a Social Media Marketing company based in Tulsa, Oklahoma providing strategic, time-saving social media for small businesses of all kinds. From helping startup companies build their online presence successfully to volunteering her efforts for a local non-profit, Roxanne has built many successful social media strategies for small businesses and organizations and helped many more get started for themselves. Roxanne and her company have been providing these time-saving social media services to small businesses since 2011 and have had clients from a variety of industries, including industrial, internet marketing, and fitness instruction; so no industry is off limits.Roxanne enjoys her work and is considered a “Social Media Geek” by many and she has a lot of fun keeping up to date on all of the news with each platform. Among some of her accomplishments are having been a part of the #CoUFest Social Media Dream Team in 2013 and managing social media accounts for the SMTulsa 2014 Conference. You can typically find her live tweeting various events, which has earned her some recognition by attendees and event hosts, alike, taking photos with her phone to share online, and generally having fun with her job. When she’s not working, Roxanne loves being a mom to her 3 year old son and stepmom to her 16 year old stepson. Roxanne shares social media tips and tricks, plus other helpful industry information on her company blog and has been syndicated on Business2Community and Social Media Today. 21 Tips For Meeting People That Will Rock Your Next Conference http://t.co/M62nHVYIdx via @martinjonesazRoxanne R. Roark Tweet Archive: More Twitter Marketing in Less Time " SMTULSAYou have reports to write, emails to answer, and customers to handle; who has time for Twitter? You do! In this session, Roxanne of R3 Social Media will talk about the art of creating a Tweet Archive. Carlos-Morenosmtulsa Carlos Moreno will join us for the 5th year as a speaker. Carlos is active in many communities in Tulsa, and we fortunate to benefit from his array of knowledge. Bio: Carlos Moreno is a graphic designer, community volunteer, book publisher, serial entrepreneur, and a magic-bean buyer. Carlos works in the marketing & communications department at CAP Tulsa, , an antipoverty organization and national leader in early childhood education. He serves on the board of TulsaNow , and as co-captain of Code for Tulsa , two organizations that encourage and help to improve local civic engagement. Carlos was selected by national urban affairs magazine NextCity as part of its 2014 Vanguard Class. He’s passionate about revitalizing neighborhoods, improving public policy, and collaborating with local creatives. He’s married to an awesome 2nd-grade teacher, and he & his daughter are learning to play the ukelele. We Built This City: New government is socialThere was a time in this country when participating in government was seen as everyone’s civic duty and responsibility. Plans for city growth were drawn in the public square. Important policies were hashed out in coffee shops. Men would travel to the local government capital to speak, debate, and help shape their growing city and country. @TulsaSchools parents, if you liked janet barresi you’re going to LOVE @deborahgist #asktheteachersCarlos Moreno Adam Earnheardtsmtulsa Adam Earnheardt will join us for the first time. I found a TedX talk Adam had re: Sports teams and social media. After speaking with Adam I kew he would be a great fit. Even if you don't run a sports team, I think you will enjoy Adam's talk. Bio: Dr. Adam C. Earnheardt is chair and associate professor of communication studies in the Department of Communication at Youngstown State University. He has authored or co-authored five books, including The ESPN Effect: Examinations of the Worldwide Leader in Sports (co-edited with colleagues at Oklahoma State and New Mexico State), Sports Fans, Identity, and Socialization: Exploring the Fandemonium (Lexington), The Modern Communicator (GRT; Kendall/Hunt), Sports Mania: Essays on Fandom and the Media in the 21st Century (McFarland), and Judging Athlete Behaviors (VDM). Earnheardt has served as an expert source on social media, sports and fandom on various television and radio programs, and in several publications including Parade Magazine, Psychology Today, Playboy, and several newspapers and magazines including the Baltimore Sun Times, Pittsburgh Post-Gazette, Vancouver Magazine and others. In January 2014, Earnheardt was invited to present at the inaugural TEDxYoungstown event, where he spoke about the power of social media and sports to create social change. His talk is available at http://tedxtalks.ted.com/video/The-evolution-of-the-prosocial. In 2009, he was recognized as one of the top 40 professionals under the age of 40 by the MVP 20/30 Club in Ohio, and selected as one of the top 5 MVPs for his work in the community. In 2010, Earnheardt was named a Distinguished Professor at Youngstown State University and received the Advisor of the Year award. In 2011, he was awarded Mentor of the Year. Earnheardt served as executive director of the Ohio Communication Association and as chair of the National Communication Association’s Mass Communication Division. He previously worked for Clarion University of Pennsylvania for 10 years serving as the University&rsq uo;s first webmaster and e-marketing director. Earnheardt resides in Youngstown, OH with his wife Dr. Mary Beth Earnheardt (journalism professor), four kids (Ella, Katie, Sadie and Ozzie), two dogs and a cat (and an occasional fish). Adam Earnheardt to Address Social Media’s Connection to Athletes and Fans | Nebraska Wesleyan University http://t.co/3Xtdq2jugYDr. Adam Earnheardt The evolution of the prosocial sports fan: Adam Earnheardt at TEDxYoungstowntedxtalks Stories (and Secrets) of Pro-Social Media Sports Fan Engagement " SMTULSASports fans are social creatures. From the water cooler and the sports bar, to Twitter and Facebook, fans connect through a deep and abiding passion for sports. Aside from the sports stadium, social media is the next best space for fan engagement (secret #1, it might be better than the stadium). Meagan Ewtonsmtulsa Meagan Ewton was a first-time attendee last year and now, will be a first-time speaker. Meagan impressed us all by just how many notes she took during the 2014 conference. I absolutely love when attendees are inspired to share. I know we will love her talk. Bio: Meagan Ewton is an online media manager and content creator who recently served as the Digital Media Specialist for Phillips Theological Seminary. Trained as a journalist, Meagan began managing websites in 2007. Over the next several years, she oversaw the design, creation and management of websites and social accounts for three online publications while attending school full-time to earn a Bachelor of Science in Media. Meagan managed the website, social media, photography and videography for Phillips and oversaw a significant increase in both audience and engagement. Today Meagan audits websites for usability and efficiency and trains organizations on how to engage and manage online media accounts. Meagan spends her free time taking her daughter to dance competitions, discussing theology with her husband, and pondering the finer points of geek culture. Oh, to be the editor that got to create these opening credits. #SNL40 #SoMuchWinMeagan Ewton One Year of Engagement: from Media Wallflower to Social Butterfly " SMTULSA"Improve your engagement rate in one year or less." Digital Media Specialist Meagan Ewton has spent the last year working to achieve this goal. During that time she has increased her organization’s public profile and created awareness for a new brand while growing her personal online brand. Missy Davidsmtulsa Missy David is another first time SMTULSA Conference speaker. We met a year or so ago. I was happy to see her proposal come across. Missy's topic also scored well during our production meeting. Missy David, “The Honeybee Mama,” is an award-winning mommy blogger turned entrepreneur. She’s a small business owner, professional blogger, author and educator. Missy blogs at the Honeybee Mama, is a featured blogger for TulsaKids Magazine and was a regular guest on Fox 23’s Tulsa Live. Missy received the Gold Award from Parenting Media Association and Best Blog Finalist from The Great Plains Journalism Awards.As a mommy blogger turned entrepreneur, Missy is a certified birth doula and is training as a postpartum doula. Missy created the curriculum, Your Birth Experience, to equip doulas and childbirth educators to connect with their clients. She’s current chapter leader for Tulsa County BirthNetwork. For Missy, social media marketing was a means to an end; she used it as a tool to build brand recognition and effectively connect with her target market. Without a formal foundation of web design, search engine optimization or social media marketing know-how, Missy relied on her ability to research and learn from the experts in these fields.By using simple and effective techniques, and using them consistently, Missy has expanded her Honeybee Mama and Your Birth Experience brands far beyond the boundaries of Tulsa, Oklahoma. She believes that success is rooted in authenticity and by creating products and services that fill voids in the marketplace. According to Missy, “Social Media Marketing is simply about getting in front of people in as many places as you can, as often as you can, and using those platforms to connect people to your message with honesty and authenticity.” What’s #branding all about anyway? Are you branding the right thing? http://t.co/ub9hPGd4S0 #empoweringmothers #inspiringprofessionalsMissy David How I Birthed a Brand with Social MediaIt all started out as a Mom blog, with the dream of one day owning my own Birth Doula and Childbirth Education business. As I began to realize I was ready to launch my business, I wondered how I was going to transition from the highly personal "mommy blog" Honeybee Mama brand to the professional Childbirth Service, it occurred to me that in selling myself, I was going to sell my business. Tom Bowensmtulsa Tom Bowen is another first time SMTULSA Conference speaker. Tom lives in analytics land. A land that most marketing geeks either love or hate. Data is king in the social space. The more we're able to understand it the better we'll be. Bio: Tom Bowen is President & Founder of Web Site Optimizers, a consulting agency focusing on delivering bottom-line results for customer websites through practices such as Usability Testing, Conversion Rate Optimization, Advanced Analytics, and A/B Testing. Since its founding in 2002, Web Site Optimizers has helped clients such as Bayer, Verizon, Dynamex, Maggiano’s, and Pegasus Solutions utilize their websites to meet and exceed their marketing objectives.Tom’s experience in Internet Marketing dates back to 1999 working for GTE, Sprint, and Verizon prior to founding Web Site Optimizers in 2002. He has always been passionate about making things easier to use. Tom lives in Dallas, Texas with his wife and three children. He claims to be the luckiest man in the world. Your Most Valuable Marketing Tool: 6 Ways You’re Not Using Google Analytics (But Should Be)Within Google Analytics lies nearly all the information you need to make strong online marketing decisions. Which landing pages on my site lead to the most orders or subscriptions? How well do smartphone users do on my site? Which blog posts drive the most traffic to my site? Use Google Analytics To Treat Your Account Holders Like Royalty by @bmassey via @Marketingland http://t.co/9U1qeJWaxJTom Bowen Cheryl Lawsonsmtulsa Cheryl Lawson, well. That's me. SMTULSA Conference is a dream come true. As an event professional, I get to organize the conference that I want to attend and be surrounding by some of the most awesome people ever. I'm doing my best to make it the conference YOU want to attend too. Hating the other almost always destroys the hater. http://t.co/X7jAfIPVjtCheryl Lawson Putting Success in your Way: The Remix " SMTULSAMy friend, Becky McCray thought she received too much organizing credit in 2014 because her talk, " putting success in your way " highlighted some of the uniqueness of SMTULSA Conference including the room set up. To be honest, it was great to hear that Becky noticed those things and wanted to share those with the attendees. We're waiting for a few more speakers to finalize their talks and send over headshots, but if you can believe it, there's more! See you in March! Register Now!! 2015 #SMTULSA Social Business ConferenceWelcome to the 2015 SMTULSA Social Business Conference We’re focused on connecting marketing managers to the tools and strategies of digital and social marketing. A conference experience like no other, SMTULSA Social Business Conference is a two day learning experience designed to help you prepare for the challenges and opportunities facing today’s brand manager and business owner.