I met someone this week who said, “I remember when Social Media Tulsa first started, it was all about just show up.” I took that as a complement as SMTULSA has always been about welcoming anyone into the community.
I am incredibly grateful to all who have helped to make #SMTULSA what it is today. Since the first conference in 2011, my goal has been to provide a conference that prepares all of us for the challenges facing social and digital marketers and to become a community of caring, like minded professionals who are willing to work together. With your continued support we can do just that.
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Last week I attended the 2014 Demand Success Conference hosted by #SMTULSA sponsor and my friends at Vocus.
You know, That awesome thing on the back of our #smtulsa Conference Tshirts.
I’m very glad that I was able to attend this year. I live Tweeted a few of my favorite sessions and posted to Google+ through out the two day conference. The hardest part for me was to find just one thing to blog about.
I truly enjoyed the variety of topics that relate to marketing, pr, and social media. Ann Handleygave a great talk about content. Randi Zuckerberg’s keynote about the future of digital marketing was enlightening. Chris Brogran talked about a topic that is near and dear to my heart. Community. He uses the term Monchu, which means family. I can’t recommend his new book enough.
I’ve decided to write about the topic that Avinash Kaushik, Co-Founder of Market Motive, Inc. and Goolge Digital Marketing Evangelist shared. Avinash talked about data and measurement. While he gave us an easy method to measure all of our digital content, I thought I’d share with you the points he made about social media and how to measure.
The World’s Greatest Social Media Strategy should: Entertain me, inform me, and Provide Utility.
“The crappiest (I’m paraphrasing here) metric in the world is how many Facebook Likes you have.”
Avinash showed us a couple of Facebook brand pages with hundreds of thousands of page likes and no post likes or more importantly, no shares. no amplification. “We all confuse large audiences with people who care..and they don’t.” he continued.
A good example he shared.
Innocent Drinks:What they contribute is a way to make you smile every single day.
The good news is that we should all be using data and measurement to figure out what people care about most.
Avinash used the analogy of See Think and Do as a way to simplify and measure the right things in our digital efforts.
See = Awareness. SEO, Social Media, Youtube (minimally ppc)
Think = Intent. PPC, Youtube (minimally social & email)
Do = Intent to purchase. PPC, SEO, Email (minimally affiliate programs)