What a year it was. 2012 was full of little successes and loads of fun. In the tradition of this image shared by one of my Google+ friends, I decided to put together a year in review for Social Media Tulsa. We do so much through out the year, so it’s great to celebrate the successes and look back on how awesome it really was.
From Meetups and Tweetups to the second annual conference. From social shower curtains to Tweet4toys. Take a look at the year that was 2012 for Social Media Tulsa!
Last year, we had a few requests for information to help convince your bosses to let you attend Social Media Tulsa Conference. I found a great example of a justification letter following the MobileCon 2012. Taking their lead, I’ve crafted the letter below for you to customize and share with your manager. If you are a member of Social Media Tulsa on Meetup, you have access to the early bird registration rate $150.00 through January 31, 2013. Tickets are limited at this rate.
Download your Letter
In addition, here are some key pointers/ideas to use when making your case:
You are an asset to your company. All assets require maintenance and enhancements. If instead of being a person, you were a piece of machinery, part of the corporate budget would go towards maintaining and upgrading you. They should be investing the same percentage of budget towards maintaining and upgrading your skills as they do for the rest of the corporate assets.
Offer to train others in what you learned when you return. You can pitch your trip to a conference as a way to bring back skills and knowledge to the rest of the organization. If you have any experience in training or teaching, you can use that as your justification to attend instead of other co-workers. Get extra copies of the tutorial notes from other sessions. This is often an inexpensive way to get some extra coverage.
Connect the value of the conference to business goals. If ease of use or customer satisfaction are company or division goals, you can claim that sending employees to conferences on those subjects will help pull in more expertise and knowledge towards helping the business. This argument puts less of the focus on your professional goals and more on the company.
Know the competition
Find out what other industry competitors are attending the event to prove it is a must-attend event. Suggest to your manager that networking with these competitors will be invaluable and that you need to be there to know what they are learning and doing.
If you have career discussions with you manager, tie your career goals and future development to specific kinds of training or growth opportunities that you need. Then, find the sessions that will deliver on those goals and development needs and present them as the ideal, most cost-effective solution.
Split the costs
If you believe the conference is needed for your professional development, then you should want to attend regardless of who pays. Offer to split the costs. Or ask just for the time off without having to use up vacation time, and you pay your own way. This can be a way to prove the value of the conference if you return with great stuff and teach others on your team. But it can also set a precedent for you paying your own way. You might position it as a trial: If you can show that it’s valuable, your manager will pay next time.
Justify the cost of the conference
Compare it to other educational courses and offerings. Almost any alternative will prove to be more time consuming and expensive.
Use the vendors and speakers to maximum advantage
Get a list of specific vendors whose products would be beneficial to your job, jot down questions you have about their products or services and present this to your manager. Visiting with a vendor or speaker can be like interviewing a high priced consultant for free!
I’m pleased to welcome Tulsa Imagery as a sponsor of the 2013 Social Media Tulsa Conference.
Tulsa Imagery’s Daniel Rosenstein is Tulsa’s first Google Trusted photographer.
Daniel’s team will be on hand taking photos and showcasing examples of Google’s 360-degree images.
The Business Photos pilot program gives business owners an easy way to get customers in the door online using interactive, high-quality, 360-degree images of their business – results appear on Google Maps, Google Places, and Google search.
Add a virtual tour
Bring your business to life with Street View technology: create a 360-degree, interactive tour. Showcase all the details that your customers love. Perfect for restaurants, retail shops, gyms, salons, and more!
Engage with your customers
With Business Photos, your customers can walk around, explore, and interact with your business like never before. Customers will be able to truly experience your business – just like being there!
Share with the world
Not only will these images appear on Google searches, Google Maps, and Google+ Local, but you can easily embed Street View on your own website, social media pages, and more
Tulsa Imagery is giving away a FREE 15 position 360-degree Google tour. One lucky attendee will win. [Value $700].
What do you give the blogger who has everything? 45 weeks of blog topics that’s what. Just because I haven’t been able to afford bringing Chris to Tulsa for #SMTulsa conference, doesn’t mean you shouldn’t benefit from his wealth of knowledge.
Are you looking for writing advice, prompts for blog post ideas, and tips and tricks to do even more with your writing? Join the hundreds of satisfied subscribers who have received Blog Topics over the last few years, created by New York Times bestselling author, Chris Brogan.
These topics are good for business blogs, personal blogs, and for writing projects out side of blogging. There’s even been an English class using the topics as writing homework, we’ve been told.
From Chris Brogan, co-author of The Impact Equation, and publisher of chrisbrogan.com , Blog Topics is guaranteed to get your mind wrapped around a lot of great ideas to improve your blog, grow your audience, and help you find success as a writer.
What you’ll get: 45 weekly emails from Chris.
At least 10 topics each week wrapped with solid writing and blogging advice. You’ll get 45 weeks worth of this (nearly one a week for a year), all for only $97.00.
I know you’re saying, shut up Cheryl and give me the link. BAM!! Click HERE (affiliate) to order Blog Topics today!
Of course you can buy the gift for yourself. I’d love to see some of your blog posts. Feel free to add links in the comment sections.
Big Lessons from a Small Business Expert, Cheryl Lawson, Q & A, Questions, Interview, PR, Social Media, How to use, How to promote, Online Marketing, Internet marketing, Prweb, Vocus, webinar.
Following the 2011, Prweb webinar, Big Lessons from a Small Business Expert, with Cheryl Lawson. Stacey Acevero and I hopped on a Skype call answer a few of the questions that came in during the session. Technical difficulties prevented the file to be edited properly so there sat all this great content.
The great thing about technology is that things change and get better. Now you can hear the questions and my answers. (Thanks to a Vodburner, Youtube, Spreaker mashup)
Everything is still true today. A couple of things have changed.
Vworker has recently been purchased by Freelancer.com